ALO® DRINK – MINIMUM ADVERTISED PRICING (MAP) POLICY

In order to preserve its reputation for providing customers with high value products and strong after-sales support, and to further enhance the ALO Drink brand image and its competitiveness in the marketplace, SPI West Port (“SPI”), the makers of the ALO Drink brand of beverages, is unilaterally instituting a policy of minimum advertised price standards for ALO branded aloe vera beverage products.

This Minimum Advertised Pricing Policy (“MAP Policy”) will become effective October 1, 2022 and will apply to distributors and retailers, including catalogs and internet retailers (collectively, “Resellers”), who resell ALO branded beverage products to end users located in the United States listed below. SPI/ALO Drink greatly values the efforts of all Resellers to distribute ALO products and support our customers. This MAP Policy is adopted for the benefit of all Resellers and will be uniformly enforced.

This MAP Policy shall work under the following guidelines:

  1. The Manufacturer’s Suggested Retail Prices (“MSRP”), which may be amended or adjusted by SPI/ALO Drink at any time in its sole discretion, of ALO branded beverage products listed in the ALO MSRP Schedule below (“Listed Products”), shall be as indicated in the column labeled “MSRP.”Each advertisement of Listed Products shall have a pricing floor as indicated in the column labeled “MAP.” Anything less will be a violation of this MAP Policy. ALO Drink products not specifically identified in the MSRP Schedule are not subject to this MAP Policy.

    MSRP & MAP Schedule

    Description
    Unit UPC
    MSRP
    MAP
    ALO Awaken 12/500mL (16.9 FL OZ) case
    811955011030
    $32.00
    $32.00
    ALO Blue 12/500mL (16.9 FL OZ) case
    812475011357
    $32.00
    $32.00
    ALO Blush 12/500mL (16.9 FL OZ) case
    812475011340
    $32.00
    $32.00
    ALO Exposed 12/500mL (16.9 FL OZ) case
    811955011016
    $32.00
    $32.00
    ALO Allure 12/500mL (16.9 FL OZ) case
    812475012255
    $32.00
    $32.00
    ALO Appeal 12/500mL (16.9 FL OZ) case
    812475012279
    $32.00
    $32.00
    ALO Comfort 12/500mL (16.9 FL OZ) case
    812475012293
    $32.00
    $32.00
    ALO Spring 12/500mL (16.9 FL OZ) case
    812475011319
    $32.00
    $32.00
    ALO Crisp 12/500mL (16.9 FL OZ) case
    812475012309
    $32.00
    $32.00
    ALO Twist 12/500mL (16.9 FL OZ) case
    812475011326
    $32.00
    $32.00
    ALO Enrich 12/500mL (16.9 FL OZ) case
    812475011265
    $32.00
    $32.00
    ALO Fan Favorites 9/500mL (16.9 FL OZ) Variety Pack
    812475010848
    $32.00
    $32.00
    ALO Organic ZERO White Grape 12/500mL (16.9 FL OZ) case
    812475018516
    $38.00
    $38.00
    ALO Organic ZERO Peach Plum 12/500mL (16.9 FL OZ) case
    812475018547
    $38.00
    $38.00
    ALO Organic ZERO 9/500mL (16.9 FL OZ) Variety Pack
    812475010824
    $38.00
    $38.00
    ALO Jen Collagen Water 12/450mL (15.5 FL OZ) Peach + Plum case
    812475015911
    $35.00
    $35.00
    ALO Jen Collagen Water 12/450mL (15.5 FL OZ) Apple + Lychee case
    812475015928
    $35.00
    $35.00
    ALO Jen Collagen Water 12/450mL (15.5 FL OZ) Cherry + Rose case
    812475015799
    $35.00
    $35.00
    ALO Jen Collagen Water 9/450mL (15.5 FL OZ) Variety Pack
    $33.00
    $33.00
    ALO Sparkling – Passionfruit + Peach 12/11.2 FL OZ case
    812475012675
    $32.00
    $32.00
    ALO Sparkling – Mango + Mangosteen 12/11.2 FL OZ case
    812475012651
    $32.00
    $32.00
    ALO Sparkling – White Grape 12/11.2 FL OZ case
    812475012644
    $32.00
    $32.00
    ALO Coco – Original Flavor 12/16.9 FL OZ case
    812475013078
    $35.00
    $35.00
    ALO Coco – Watermelon Flavor 12/16.9 FL OZ case
    812475013085
    $35.00
    $35.00

     

  2. This MAP Policy applies to all advertisements of Listed Products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, e-mail newsletters, e-mail solicitations, internet or similar electronic media, television, radio, and public signage. This MAP Policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).
  3. The inclusion in advertising of free or discounted products (whether made by SPI or another manufacturer) with a Listed Product covered by this MAP Policy would be contrary to this MAP Policy if it has the effect of discounting the advertised price of the covered Listed Product less than the pricing floor listed above.
  4. If pricing is displayed, any strike-through or other alteration of the MSRP that is paired with a discount price more than the pricing floor listed above is prohibited.
  5. This MAP Policy applies only to advertised prices of Listed Products and does not apply to the price at which Listed Products are actually sold or offered for sale to an individual consumer within Resellers’ retail location or over the telephone. Resellers remain free to sell these products at any prices they choose under these circumstances.
  6. This MAP Policy does not establish maximum advertised prices. All Resellers may offer Listed Products at any price in excess of the MSRP.
  7. Pricing listed on an internet site is considered an “advertised price” and must adhere to this MAP Policy. Once the pricing is associated with an intent to purchase (added to shopping cart or order), the price becomes the selling price and is not bound by this MAP Policy. Statements such as “add to basket to see price”, “we will match any price”, “call for price” or phrases of similar import are acceptable as long as the price advertised or listed for the products is not less than the pricing floor listed above. In addition, discounts applied at checkout to the entire order based on a customer’s purchasing history with the Reseller, such as discounts for “frequent shoppers”, do not violate this MAP Policy.
  8. This MAP Policy is solely within SPI’s discretion and authority acting through the duly authorized managers of SPI. No employee or sales representative of SPI has any authority to discuss, modify or grant exceptions to this MAP Policy. Any representation or action by any employee, sales representative or persons not specifically authorized to discuss, modify or grant exceptions to this MAP Policy under this paragraph is unauthorized and invalid. All questions about this MAP Policy should be in writing and directed via U.S. Mail to SPI / MAP Policy Administrator / 377 Swift Ave. / South San Francisco, CA 94080 who will respond only in writing. No oral communications about this MAP Policy are authorized. The MAP Policy Administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to Resellers regarding the policy, and imposing sanctions for violation of this MAP Policy.
  9. From time to time, SPI may choose to offer special promotions on certain products. In such an event, we reserve the right to modify or suspend this MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. SPI further reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.
  10. Intentional and/or repeated failure to abide by this MAP Policy will result in sanctions unilaterally imposed by SPI. The level of sanctions will be determined by SPI in its sole discretion and may include indefinite termination of dealership or distributorship. SPI does not intend to do business with Resellers who degrade the image of SPI and its products. SPI need not provide prior notice or issue warnings before taking any action under this MAP Policy.
  11. Distributors of ALO Drink products will supply a copy of this MAP Policy to any new or existing Reseller for their records.